Miso Tasty

Take a taste trip

We worked with Japanese superfood Miso Tasty on a rebranding and full packaging range, in order to attract and enter the major retailers and supermarkets.

We hero'd founder and chef Bonnie Chung on the front of all packs as our 'Miso Master', pairing with enticing copy and quirks throughout packs taking consumers on a 'Taste Trip' and making miso more accessible for a mass market.

Miso was then rebranded across all products including soups, pastes, meal kits, and more. Look out for Miso Tasty in all major retailers!


  • Client Miso Tasty
  • Disciplines Branding, Packaging, Strategy, Digital
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Original Miso Soup Kit
Original Ramen Noodle Kit
Spicy Ramen Noodle Kit
Greater good brand and packaging packaging design by Greater Good London