Cannabidiol brand ‘Esenia’ created a two day CBD wellness pop-up in London’s Covent Garden. Spread across five experiential zones, the pop-up aimed to give Londoners a chance to reconnect with mind and body whilst discovering the proposed benefits of CBD.
Advocates for CBD and Esenia themselves claim the cannabis derived ingredient can:
- Enhance well-being
- Sooth tender muscles
- Ease soreness and discomfort
- Reduce stress and anxiety
- Improve sleep and rest
- Boost clarity and concentration
- Sharpen focus
As we entered we were given a 4% CBD spray, before moving into five different zones designed to enhance the experience…
- Reset Zone
On trying the spray participants gathered in the ‘Reset Zone’, an area to detach from the outside world and relax before moving through zones.
- The Haze Tunnel
We were led through a haze filled tunnel complete with coloured lights and ambient sounds. This set the tone for the overall experience which was designed to hit us from every sensory angle possible.
- The Body Scan
A mirrored room invited us to meditate while lasers formed patterns up and down the body. This might sound a bit cheesy / bordering on matrix madness, but the experience was actually quite surreal and calming aided by an audio guide.
- The Breathe Den
An opportunity for a guided breathing meditation reminding us of the importance of deep diaphragmatic breathing as opposed to the shallow chest breathing we’re accustomed to.
- The Cocoon
We were then invited to relax and rest in a purpose built ‘sleep room’, with eye-masks and meditative audio guide.