You may have heard of B Corps, noticed the bold little B logo, or even purchased a B Corp product before – but what does it all mean Certified B Corporations have made a commitment to the balance of profit and purpose – using business as a force for good. This is no easy feat, […]
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New Zealand based ‘Wishbone Design’ recently commissioned us to work on the product design of their beautiful limited edition ‘Music Bike‘. We worked closely with Wishbone to illustrate and render artists drawings – preparing for production and international distribution. “Greatergood have a great instinct for our premium brand targeting eco-conscious consumers, and care about the details […]
Greatergood recently worked with ‘Snact’ Co-founders Ilana Taub and Michael Minch-Dixon on a brand identity for new sustainability venture, Bolder Impact. Ilana & Michael set up the food-waste fighting snack brand ‘Snact‘ in 2013 – making waves in the snack category with one of the first fully compostable packaging wrappers. “When we were running SNACT, many […]
It seems we can’t go a day without hearing the detrimental impact plastics are having on both our planet and our health. From ocean to land and now our own bodies – plastic has infiltrated all aspects of our lives and has inevitably found its way into our food chain. With grocers and retailers on […]
This weekend we had the pleasure of visiting the new V&A exhibition, Food: Bigger Than The Plate. Running until 17th November 2019 – the exhibition focuses on current issues facing our food industry, food ethics and sustainability, technology and consumer demand driving innovative new products and trends. Here we’ve selected a few pieces from the […]
What used to fall under CSR and other corporate jargon is now a fundamental consideration for any brand, and, frankly, common sense. A sustainable brand will not only increase brand value and strength; it will also increase brand loyalty and ensure longevity. Ultimately with the help of sustainable packaging. In a landscape where brands are named and […]
This week we visited The Design Museum for this years ‘Beazley Designs of The Year 2018‘, a celebration of the most innovative design projects across fashion, architecture, digital, transport, product and graphic design. Here we’ve rounded up a few of our highlights. You can visit the exhibition and vote for your own favourites up until […]
Design Briefing Checklist You’ve perfected your product and are now at a point where you need to design a packaging solution. Which is going to make your product fly off the shelves – simple right? Have you got Packaging design briefing checklist. Before you begin engaging with design agencies (or sourcing packaging manufacturers) you need to […]
100% Recyclable Is it really achievable? This week we’ve been working with a new client on a packaging brief and have been thinking about the challenge of choosing alternative materials in our plastic saturated world. Although difficult to break away from the norm, in seeking new grounds we can really begin to push creative concepts […]
Last weekend saw us take a trip to another one of London’s finest festival offerings – Go Organic Festival. We had a great time sampling (a ridiculous amount) of delicious food samplings from an amazing array of organic food brands – also some really interesting organic products and alternative materials on display too.