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advice for F&B startups

Greatergood & EIT Food create an entrepreneur advice guide for F&B startups

We recently had the pleasure of working with EU food initiative ‘EIT Food’ on the creation of an advice guide for F&B startups. EIT Food exist to support innovative and impactful agrifood entrepreneurs and startups to deliver new food innovations and businesses across Europe.  “We worked with Greatergood on the design of our EIT Food Startup Guide. This was no easy […]

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How To Build Brand Loyalty

Brand loyalty is the utopia of consumer branding, building up a solid following of individuals who live and breathe the brands they use. Not only does this committed consumer ensure repeat purchases and a steady revenue for a brand (which could last a lifetime if you play your cards right), but they also become brand […]

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Greggs: Striking the Right Balance

Striking the Right Balance On Friday we headed down to Lunch! food-to-go show for a day of meeting food brands and startups, sampling new products, and listening to some of the industry keynote speakers. We were particularly interested in David Ross keynote, head of category for high street bakery chain Greggs. Love it or loathe it […]

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