Thoughts

News, insights and more.

Better Brands Weekly #1

Better Brands – What does it mean? When we started Greatergood® we commited ourselves to a simple brand promise, to build better brands. When we speak of ‘Building Better Brands’ – we don’t mean better than the next agency. What we actually mean is better for us, better for the environment, and better for future generations to come. In […]

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5 Second Rule – 15 Tips for Effective Front of Packaging Messaging

We have written in previous articles about the importance of first impressions within packaging design. From print finishes to multi-sensory design and ensuring a thorough packaging brief. Consumers on average take a mere 5 seconds in making a purchasing decision whilst shopping. First impressions count. In those 5 seconds your product needs to communicate what […]

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CBD mindfulness

A CBD Wellness Pop-Up In Covent Garden

Cannabidiol brand ‘Esenia’ created a two day CBD wellness pop-up in London’s Covent Garden. Spread across five experiential zones, the pop-up aimed to give Londoners a chance to reconnect with mind and body whilst discovering the proposed benefits of CBD. Advocates for CBD and Esenia themselves claim the cannabis derived ingredient can: Enhance well-being Sooth […]

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Greatergood visits: Food: Bigger Than The Plate, Victoria & Albert Museum

This weekend we had the pleasure of visiting the new V&A exhibition, Food: Bigger Than The Plate. Running until 17th November 2019 – the exhibition focuses on current issues facing our food industry, food ethics and sustainability, technology and consumer demand driving innovative new products and trends. Here we’ve selected a few pieces from the […]

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