Thoughts

News, insights and more.

Better Brands Weekly #1

Better Brands – What does it mean? When we started Greatergood® we commited ourselves to a simple brand promise, to build better brands. When we speak of ‘Building Better Brands’ – we don’t mean better than the next agency. What we actually mean is better for us, better for the environment, and better for future generations to come. In […]

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5 Second Rule – 15 Tips for Effective Front of Packaging Messaging

We have written in previous articles about the importance of first impressions within packaging design. From print finishes to multi-sensory design and ensuring a thorough packaging brief. Consumers on average take a mere 5 seconds in making a purchasing decision whilst shopping. First impressions count. In those 5 seconds your product needs to communicate what […]

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CBD mindfulness

A CBD Wellness Pop-Up In Covent Garden

Cannabidiol brand ‘Esenia’ created a two day CBD wellness pop-up in London’s Covent Garden. Spread across five experiential zones, the pop-up aimed to give Londoners a chance to reconnect with mind and body whilst discovering the proposed benefits of CBD. Advocates for CBD and Esenia themselves claim the cannabis derived ingredient can: Enhance well-being Sooth […]

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sustainability branding

Sustainability branding for new impact consultancy Bolder

Greatergood recently worked with ‘Snact’ Co-founders Ilana Taub and Michael Minch-Dixon on a brand identity for new sustainability venture, Bolder Impact. Ilana & Michael set up the food-waste fighting snack brand ‘Snact‘ in 2013 – making waves in the snack category with one of the first fully compostable packaging wrappers. “When we were running SNACT, many […]

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How To Build Brand Loyalty

Brand loyalty is the utopia of consumer branding, building up a solid following of individuals who live and breathe the brands they use. Not only does this committed consumer ensure repeat purchases and a steady revenue for a brand (which could last a lifetime if you play your cards right), but they also become brand […]

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