Product standout & shelf presence are a key concern for any food and drink brand. Packaging is your first impression and needs to resonate and attract consumers in increasingly competitive categories. So how can you make use of additional finishing techniques to elevate your food and drink products? Here we’ve selected a few of our […]
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Greatergood recently worked with ‘Snact’ Co-founders Ilana Taub and Michael Minch-Dixon on a brand identity for new sustainability venture, Bolder Impact. Ilana & Michael set up the food-waste fighting snack brand ‘Snact‘ in 2013 – making waves in the snack category with one of the first fully compostable packaging wrappers. “When we were running SNACT, many […]
We recently had the pleasure of working with EU food initiative ‘EIT Food’ on the creation of an advice guide for F&B startups. EIT Food exist to support innovative and impactful agrifood entrepreneurs and startups to deliver new food innovations and businesses across Europe. “We worked with Greatergood on the design of our EIT Food Startup Guide. This was no easy […]
Crowdfunding can be an invaluable tool for raising funds for a startup or established brand. In addition to raising finance, crowdfunding can also help your business gain attention and some much needed PR. But how can you ensure an effective crowdfunding campaign? Your first consideration in crowdfunding should be to work out which model is […]
A solid design brief is the key foundation of any design project. More often than not, when a project takes a wrong direction it can often be pinpointed to the initial design brief, which may not have been communicated well – or have been put into place at all. Having a well structured and coherent brand […]